HauteLook

What the site looked like before the redesign

Description

HauteLook is a retail site with sales usually lasting 48 hours and offers discounts up to 75% off retail. My part in the redesign of this website extends to the catalog pages, product pages, and the checkout process.

Fields

Fashion, Graphic Design, Web Design

Date

2011

Other Projects

ShoeDazzle UI Design Various UI designs I've done for ShoeDazzle 2012 Art Direction, User Interface Design, Web Design
Facebook Style File This Facebook app was designed to provide an engaging social experience for the users of a popular shoe website. I created the UI designs for these while working closely with the project's Facebook developer to enhance the functionality of this application. 2012 Interaction Design, User Interface Design, Web Design
New Membership Campaign These assets were created to announce the new business model of a popular monthly shoe service. They wanted a fun way to introduce that there are no more monthly fees and give reason to celebrate. I Co-Art Directed a the concept of the campaign as well as the photoshoot in terms of theme, mood, wardrobe, and lighting and used the finished photos in email, and website promotion spots. 2012 Art Direction, Graphic Design, User Interface Design
HauteLook Onboarding These overlay windows are part of HauteLook's onboarding experience meant to get new members of the site to share the site with friends that might be interested. They can easily do so by browsing through their email contacts, sharing on Facebook or posting a tweet to their Twitter feed. 2011 Marketing, User Interface Design, Web Design
I Don't Know How She Does It Assets I designed and created in partnership with the Sarah Jessica Parker movie, "I Don't Know How She Does It". Designs include a Facebook Sweepstakes and a merchandise page highlighting HauteLook events that coincide with the fashion of the movie. 2011 Web Design, Graphic Design, Marketing
Email Marketing Various email marketing designs for HauteLook and Sole Society. I also did the coding for these. 2011 Fashion, Graphic Design, Marketing
Facebook Sweepstakes These promotions typically run on Facebook for 7 days to help engage members of HauteLook and obtain new ones. Through our first coupon promotion we acquired over 4,000 new Facebook fans, had a 21% coupon redemption rate from first time buyers and generated $30,000 in revenue for the company. All promotions designed by me using Photoshop and CSS. 2011 Graphic Design, Interaction Design, User Interface Design
Getaways A travel website brought to you by HauteLook. Provided designs for the whole booking process. 2011 Interaction Design, User Interface Design, Web Design
HauteLook Facebook Store Layout design done in 2010 for the HauteLook Facebook store. Through this store, HauteLook hosts various "Facebook only" sales, or gives facebook users a chance to buy before the sale hits the HauteLook website. 2012 Interaction Design, User Interface Design, Web Design
Celebrity Shoes for a Cause Celebrity shoe design page and carousel slides I designed for popular shoe site, ShoeDazzle. Each slide features a celebrity that has partnered up with ShoeDazzle to create their own shoe design and a portion of the profits go to their favorite charity. 2012 Graphic Design, User Interface Design, Web Design
Jenny McCarthy Shoe Email and advertisements I designed to promote a shoe designed by Jenny McCarthy where a portion of the profits goes to charity. 2012 Advertising, Graphic Design, Web Design
Style Guides Style guide development samples. 2012 Branding, Graphic Design
Ghost House Productions EPK Screens designed for Ghost House Productions as part of an interactive EPK. I worked with a Flash Developer to deliver all needed assets so he can add in the interaction, videos, sound effects, and motion. Ghost House Productions passed out the EPK to showcase recent movies and web based videos. 2011 Graphic Design, Interaction Design, Photo Manipulation
Thinkwell Design Pitch This was a proposal design for Thinkwell Design from 2007. Designed by me using Photoshop. 2011 Graphic Design, User Interface Design, Web Design
Pajamas Media Mobile Site Design and development for a mobile version of Pajamasmedia.com 2011 Interaction Design, Programming, User Interface Design
Breitbart.tv Development My involvement with this website was strictly front end coding. I created the HTML and CSS for this, updating their former table-based structure. Connected the code to the Wordpress Content Management System 2011 Blogging, Publishing, Web Development
Christiane Irwin Website design I did for the artist, Christiane Irwin. She wanted an artful layout that complimented the style of her work, which largely includes gas masks, robots, and a gothic style so I went with a mix of old circus and steampunk for the theme of this layout. 2012 Graphic Design, User Interface Design, Web Design
Print This direct mailer was delivered to targeted markets to gain new members while offering a discount. Front and back of the postcard was designed for print using Photoshop. 2011 Advertising, Marketing, Print Design